Redken Color Gels Event

For REDKEN, one of L’Oréal’s divisions, we delivered an event for selected teams of hairdressers from the Czech Republic and Slovakia.

We provided end-to-end production—from venue selection and the creation of a dedicated microsite to the program, the event itself, and its documentation.

The star of the evening was the charismatic British hairdresser Adam Brown, whose energy, together with the DJ and saxophonist, got most of the audience dancing.

In addition to creative workshops, the program also featured an acrobatic performance—naturally in the colors of REDKEN COLOR GELS.



Marta Krátká
Senior Event Manager
Marta brings years of experience in event management. As a project manager, she has overseen a wide range of scientific and medical conferences, but her greatest passion lies in hairdressing, fashion, and lifestyle shows. Whether backstage manager or project coordinator, her calm presence, radiant smile, and swift pace have supported events for leading brands in the industry. In her spare time, Marta enjoys a good book paired with a dry Riesling.