Our STARS EVENTS team had the opportunity to produce the grand opening of the largest and newest Under Armour store in the Czech Republic.
The role of host for the opening was taken on by Petr Vágner, who welcomed not only Under Armour’s leadership on stage but also special guests—judoka Lukáš Krpálek and canoeist Pepa Dostál. They not only provided exclusive interviews to boost brand awareness among media representatives, but also gave customers the chance to take photos with them during a public autograph signing.
The entire event concluded with an afterparty for VIP guests, media, and company employees at the nearby Fashion Club.
