Directions EMEA 2021

We are grateful that the “COVID” situation allowed us, after a one-year pause, to bring our passion project to life and to be part of the Directions EMEA team and this amazing community.

The host city for this year’s Directions EMEA was Milan, Italy. Our STARS EVENTS team was once again responsible for the production of both the event preparations and the conference itself, including the partner Expo, branding, hostesses, and technical production—and this year also for overseeing compliance with COVID measures, including Green Pass checks.

Marta Krátká
Senior Event Manager
Marta brings years of experience in event management. As a project manager, she has overseen a wide range of scientific and medical conferences, but her greatest passion lies in hairdressing, fashion, and lifestyle shows. Whether backstage manager or project coordinator, her calm presence, radiant smile, and swift pace have supported events for leading brands in the industry. In her spare time, Marta enjoys a good book paired with a dry Riesling.