Thanks to our long-standing cooperation with the British Embassy Prague, we had the opportunity to participate in another of their unique projects.
The Department for International Trade, in cooperation with UKFT, organized a trade mission in Prague with the aim of presenting selected British fashion brands to the CEE market. Fifteen British brands joined the mission, and some have already formed partnerships and are selling into the Central and Eastern European region.
The event was divided into two parts. During the all-day conference segment, the event was officially launched and introduced, followed by brand presentations and 1-to-1 meetings. In the evening, selected guests were invited to the British Embassy, where they were personally welcomed at a VIP reception by the British Ambassador, Nick Archer.
Beyond the standard production delivery, our team was also responsible for liaising with representatives of the British brands and preparing a brochure featuring their profiles, information about the event, and contacts for representatives of the British Department for International Trade in CEE countries.
Following this event, we selected one of the participating labels—the British brand SOMETHING WICKED—as one of the brands presented during our original project, Fashion Stars Night 2020.
