World Tour Essentials Lausanne

After four years, together with our client Salesforce and in collaboration with the Swiss agency Live Lab, we returned to the SwissTech Convention Center in Lausanne. We offered local Trailblazers a day full of inspiring presentations and speakers, an expo with product demos, and tips for a smooth and successful digital transformation—building and implementing efficient processes to deliver the highest-quality customer service.

Our STARS EVENTS team oversaw the event’s overall branding and visual identity, showcalling for the Keynote Room, and the expo comprising 17 Salesforce demo pods and 15 partner booths. New this year, we also provided Lodges for Slack, MuleSoft, and Tableau, as well as a Rock Stage that allowed attendees to enjoy sessions right in the Expo area.

Marta Krátká
Senior Event Manager
Marta brings years of experience in event management. As a project manager, she has overseen a wide range of scientific and medical conferences, but her greatest passion lies in hairdressing, fashion, and lifestyle shows. Whether backstage manager or project coordinator, her calm presence, radiant smile, and swift pace have supported events for leading brands in the industry. In her spare time, Marta enjoys a good book paired with a dry Riesling.