Direction EMEA 2023

We are thrilled that we could once again take part in an event that has been growing in scale and importance year after year for our client, Directions 4 Partners.

This year’s edition of the Directions EMEA 2023 conference was held at the Centre de Congrès in Lyon, France. Several records were broken, including all-time highs for attendance, number of exhibitors, and program scope.

The STARS team was responsible for the end-to-end production of the Expo, as well as the fabrication, transport, and build of booths for no fewer than 97 exhibitors. Our greatest honor was hearing their feedback that this was their most successful and best-looking trade fair to date.

Our technicians ensured the smooth delivery of the keynotes, which thousands of attendees enjoyed in one of Europe’s largest conference halls. Last but not least, we contributed to the stage branding and produced all photography and promotional videos from the conference.

Marta Krátká
Senior Event Manager
Marta brings years of experience in event management. As a project manager, she has overseen a wide range of scientific and medical conferences, but her greatest passion lies in hairdressing, fashion, and lifestyle shows. Whether backstage manager or project coordinator, her calm presence, radiant smile, and swift pace have supported events for leading brands in the industry. In her spare time, Marta enjoys a good book paired with a dry Riesling.