client: SALESFORCE
date: 10/10/2024
place: Frankfurt, Germeny
number of guests: 120

In October 2024, key financial services players gathered in the heart of Frankfurt at the prestigious Scandic Frankfurt Museumsufer for the exclusive Salesforce 2024 Summit. Under the theme "Fit for (20)25 - Trends, Technology and Transformation", the event attracted industry leaders to share their latest visions and experiences. Hands-on keynotes, interactive workshops and networking - all with one goal in mind: to introduce attendees to the innovations that will transform the financial services industry in the years to come.

Our STARS EVENTS team was responsible for the overall production and logistics of the summit - finding and selecting a suitable location, complete technical support for the two stages, providing the registration system including local hostesses, coordinating the location and catering. We are also very pleased to have been the first team to have the opportunity to create the overall branding of the event according to a completely new manual - and at a global level.